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West Jefferson’s Streetscape Featured in National Magazine

  • West Jefferson’s Streetscape Featured in National Magazine

One of Ashe County’s jewels, the charming town of West Jefferson, has been featured in a national magazine called the American Infrastructure Magazine.

The article, which is titled, “The Success of a Main Street Renovation” focuses on how “West Jefferson, N.C.’s renovation of the Main Street has improved the economy and the infrastructure of the town, and most importantly the outlook of the locals.”

This is thanks to the Streetscape Project. Launched in 2010, this project focused on designing a more pedestrian friendly and walkable downtown. Carried out by the town in partnership with NCDOT, McGill Associates, Blue Ridge Electric Co-op, and the Appalachian District Health Department, it involved removing overhead power lines, adding stop signs to streets in lieu of traffic lights, curb extension, and installation of landscaping.

Here are some key excerpts from the article written by Dani Neiley:

“Although the population of West Jefferson is small, with a 2010 census recording 1,299 people, West Jefferson’s location in the Appalachian Mountains make it a prime spot for tourism. Thousands of tourists visit the area each year, and more and more out-of-state-tourists have started build cabins and housing developments in the area.

“West Jefferson’s downtown area is truly the centerpiece of the town. Not only can you enjoy a quiet night out, but the Arts District is especially popular.”

“It really increased our tourism but you wouldn’t believe how our locals love it,” said West Jefferson Town Manager Brantley Price.

“The renovation of the downtown area has won several awards, including recognition as a “Great Main Street in 2015 Great Places in North Carolina awards program, and a North Carolina Small Towns award in 2014, and 2012.” Way to go, West Jefferson!

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