Ashe County's very own West Jefferson boasts one of the most eclectic summer festivals in the southeast, Christmas in July. The festival attracts thousands of visitors to downtown West Jefferson to celebrate the area's deep roots for producing the quintessential American Christmas Tree, the Frasier Fir. Ashe County's Christmas tree industry is without a doubt something worth celebrating. Approximately 2 million Christmas trees are sold every holiday season, placing Ashe among the top three producing counties in the nation every year.
West Jefferson's Christmas in July Festival was initially started in 1987 as a way to both promote and celebrate the county's high-quality Christmas trees. Visitors can expect to enjoy exciting Christmas tree bailing competitions, as well as view some of the highest quality Frasier Firs in the region with a "favorite Christmas tree contest." The winner of the favorite Christmas tree contest is decided by festival attendees in a "people's choice" voting selection. Every voter in the contest will be entered into a raffle to win a free choose and cut tree for the 2018 holiday season! Mid-year Christmas cheer will certainly be abundant in downtown West Jefferson. Santa Clause himself typically pays Ashe County a visit for this special festival!
Even if you're not in the mid-season holiday spirit, Christmas in July has something for you. Those visitors thinking bah-humbug in the middle of the summer will have the opportunity to enjoy a plethora of activities unrelated to the holiday season. Since its inception, the festival has grown to include other fun attractions including but not limited to: Civil War Reenactments, live music, live dancing, street performers, food vendors, and a farmer's market. There will also be over one-hundred local arts and crafts dealers onsite. West Jefferson's Christmas in July truly has something for everyone!
The 2018 edition of Christmas in July will take place on Saturday, July 7 th . Admission to the festival is free for all ages. There is a small fee for parking at the festival which varies depending on location. For more information regarding Christmas in July, visit the festival's website.