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West Jefferson’s 32nd Annual Christmas in July Festival

  • West Jefferson’s 32nd Annual Christmas in July Festival

The 32nd Annual Christmas in July Festival in West Jefferson, will take place on Saturday, July 7, 2018, with kick off activities beginning the day before on Friday, July 6th. The Christmas in July Festival began as a way to promote the local Christmas tree industry, and boy has it worked!  Ashe County (home of West Jefferson) is now the largest producer of Christmas trees in the nation!


The 32nd Annual Christmas in July Festival features many Christmas crafts, a tree baling competition…and a chance to visit with Santa Claus. Some people say it is never too early to start your Christmas shopping.  This festival truly has something for everyone.  Listen to some great local mountain music and watch traditional dance such as flat footing and clogging, eat festival food (including the BEST homemade ice cream!) or grab something fresh from the farmer’s market (get the green beans!). The WJ Park located behind the festival will be home to Civil War Re-enactors and you can watch battles and meet the group. There is plenty to entertain kids, including street performers with magic tricks, bubbles and music, a giant puppet parade and children’s activities.

The kickoff activities start on Friday afternoon, July 6th, beginning at 3pm with live music, food vendors and farmers market. Here is the list of Friday's events:

3pm-10pm: Live Music at the Main Stage & Street Dance!
6:00pm: Opening Ceremonies at the Main Stage!
4-10pm: Food Vendors open! 
5-8pm: Special Festival Farmers Market
Also, the Civil War Re-enactors will be on hand for a short skirmish on Main Street and will be setting up camp at the WJ Park! 

For a list of the activities on Saturday, visit:

Entrance into the festival is free, but parking is available for a few dollars around the festival.  The earlier you arrive the closer the parking you will find.

Bring a light jacket and an umbrella, as well as sunscreen.  The weather can change fast in the mountains and there is little shade at this festival.

If you plan on watching the live bands, you might consider bringing a folding chair with you.

Date: Friday, July 6th, 2018, and Saturday, July 7, 2018
Friday: 3:00-8pm
Saturday: 9am-7pm
Location: West Jefferson Backstreet
West Jefferson
For more information, visit:

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